2016 AICP Sponsor Reel

Method Design was tapped by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.

Etereas / Animation Shortfilm

From Vimeo:

PEARL winnerfilm/ Pool-festival, Berlin. Top ten in Cinema Perpetuum Mobile Film Festival. Official selection: ANIMA 2013, Argentina, Baixada Animada Brazil, Cut Out Fest, Mexico, Female in Film Industry, Mexico.

A hula hoop floats amidst a stunning location of México city. As it moves, a dancer appears and plays with the hoop. Every movement creates lines, impressive shapes and lights that float in the space as if being drawn to gradually create an impressive sculpture in movement.

# Director: Daniela Villanueva, Mara Soler
# Dancers: Brecken Rivara, Tiana Zoumer
# Camera: Pamela Albarran
# Music: Julian Placencia
# Animation: Daniela Villanueva, Mara Soler, Alejandro Caballero, Marco Garfias, Fernando Sica, Luis Núñez